data management platform (DMP)
A data management platform (DMP), also called a unified data management platform (UDMP) is a centralized computing system for collecting, integrating and managing large sets of structured and unstructured data from disparate sources.
Download this free guide
Claim your complimentary copy of SearchCIO.com’s guide to improving project management efficiency
Looking to establish accountability across disparate project teams? Trying to automate processes or allow for lean methodology support? Hoping to enable business consequence modeling or real-time reporting? If you answered ‘yes’ to any of these questions, then you need to download this comprehensive, 68-page PDF guide on selecting, managing, and tracking IT projects for superior service delivery.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
An effective DMP creates a unified development and delivery environment that provides access to consistent, accurate and timely data. The term is most often associated with products and development projects that promise to help marketers and publishers turn data from offline, online, web analytics and mobile channels into information that can be used to support business goals.
An expensive vendor DMP might combine data management technologies and data analytics tools into a single software suite with an intuitive and easy to navigate executive dashboard. At its simplest, a DMP could just be a NoSQL database management system that imports data from multiple systems and allows marketers and publishers to view data in a consistent manner.
This was last updated in March 2013
Continue Reading About data management platform (DMP)
data collection Data collection is a process for gathering information from different sources. In business, data collection helps organizations. See complete definition interim CIO (interim chief information officer) An interim CIO is an experienced chief information officer employed by a company on a temporary basis to lead or transform its IT. See complete definition social media Social media is the collective of online communications channels dedicated to community-based input, interaction and. See complete definition